It works better for "You": A User-Centric Guideline to Product Pages

This news bit at Smashing Magazine has some good information to consider;

As the “strong link in any conversion,” product pages have so much potential. We can create user-centric descriptions and layouts that are downright appropriate in their effectiveness: as Erin Kissane says, “offering [users] precisely what they need, exactly when they need it, and in just the right form.”

Read the full story at uxdesign.Smashing Magazine.com

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